The Midlands Kids' Directory® is THE trusted resource guide for families across the U.S. for more than 20 years. The Midlands Kids' Directory® is Veteran-owned, produced locally and distributed monthly throughout the Midlands.
The Kids' Directory® provides parents, grandparents and foster parents - anyone involved in nurturing a child - with a targeted shopping resource for goods and services. This online version of the Kids' Directory® includes a broad range of information including parenting resources, community events and our very popular "Kids Eat Free" page.
Midlands Kids' Directory
EASY TO FIND....HARD TO MISS!
Who Reads the Kids Directory?
Our readers are Active & Educated Parents of Growing Families. The majority of readers of regional family magazines are college-educated women age 30-40, with buying power for themselves and their families.
89% are female
69% are between the ages of 25 and 44
55% are college graduates or post-graduates; additional 24% have some college
46% have children age 10 and up
44% have children between ages 5 and 9 years old
41% have children under 5 years of age
34% use child care
77% are the primary shoppers for their children
74% are the primary shoppers for their home
43% are employed outside of the home
27% subscribe to the daily or weekly newspaper
National Reader Profile Survey by Readex Research for Parenting Publications of America, Media Audit Release.