Who Reads the Kids Directory?

Our readers are Active & Educated Parents of Growing Families.  The majority of readers of regional family magazines are college-educated women age 30-40, with buying power for themselves and their families.

89% are female
69% are between the ages of 25 and 44
55% are college graduates or post-graduates; additional 24% have some college
46% have children age 10 and up
44% have children between ages 5 and 9 years old
41% have children under 5 years of age
34% use child care
77% are the primary shoppers for their children
74% are the primary shoppers for their home
43% are employed outside of the home
27% subscribe to the daily or weekly newspaper

National Reader Profile Survey by Readex Research for Parenting Publications of America, Media Audit Release.

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Midlands Kids' Directory


The Midlands Kids' Directory® is THE shopping, eating, learning and playing resource directory for Midlands families.

For more than 5 years, we've put the best products and services for your family in a monthly, concise directory that saves you money and time!

The Kids' Directory® has been a trusted resource guide for families across the US for more than 20 years. The Midlands Kids' Directory® is Veteran-owned, produced locally and distributed monthly throughout the Midlands.

The Kids' Directory® provides parents, grandparents and foster parents - anyone involved in nurturing a child - with a targeted shopping resource for goods and services. This online version of the Kids' Directory® includes a broad range of information including parenting resources, community events and our very popular "Kids Eat Free" page.